Web site copy editing
Our Web site copy editing and proofreading service specializes in ensuring you receive maximum returns on the information you post on your Web site.
The man who does not plan long ahead |
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WordsRU’s team of highly qualified and experienced proofreaders and editors will check your Web site copy to make sure that:
Copy that is free from error as well as clear, concise and consistent
Language is user-friendly
Headings and titles are logical and appropriate
Information is prioritized
Paragraphs, lists and summaries are in correct sequence
Meta data are relevant and correct
Copy is free of typographical errors
Grammar, spelling, punctuation and tense are correct
Web site copy is unambiguous, strong and consistent
The experienced Web copy editors at WordsRU appreciate the impact of each and every word and link. They understand the importance of integrating the pages within your Web site to make it easy for your visitors to navigate the site and to access its internal and external links.
They will also analyze your copy in terms of its overall impact, clarity, user-friendliness, and general effectiveness in conveying your message to the visitors to your site.
WordsRU editors are experienced in all forms of business documentation, including:
Advertising copy |
New product documentation
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Proposals and submissions |
Web site copy editing- Testimonial
WordsRU’s tight editing of our Web copy has been a revelation! We have now got a site that will really work for us. Also, a big thank you for your suggestions to make our links more effective – we are working up quite a lot of new material and it will be with you soon. Thank you Mark, thank you WordsRU. *
Peter
As a new company trying to establish a Web site, we knew what we wanted to say but had no idea how to say it. A colleague suggested we contact WordsRU. Their editor sorted through our various documents and helped to write it up so that we now have a professional integrated presence on the Web and one that works – we will be back with more soon. *
Janet
* All testimonials have been supplied with the approval of the writers. When possible, prospective clients may request the e-mail address of the testimonial writer for a reference.
Web site copy editing checklist
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Is the content as up-to-date as is possible? Visitors expect Web site content to be more up-to-date than printed material.
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Ensure that this information is not copied from another source without prior written permission.
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If your Web site is a corporate site, the content should be written in a corporate style and free of jargon.
Is the content clear and concise, strong and unambiguous?
Does the information cater for the audience that you are targeting?
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Have references or sources been included where there are citations or quotes?
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Avoid duplicating information across every page on the Web site.
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Is the page self explanatory or does it rely on other pages for definitions? If it has dependencies on other pages, ensure that you are linking to the other pages.
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Be culturally sensitive when writing the content. The website has a global reach and will be read by people from diverse demographics.
Does the content have a meaningful heading and title?
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Web site content should be approximately 50% of the offline equivalent. If your content is lengthy, make provision for an anchor at the bottom of the page for the visitor to jump to the top of the page without having to scroll up.
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If the content is lengthy, is it easy to read, with ample white space and the information displayed in small blocks? The use of bullet lists, paragraphs and headings are recommended for lengthy pages.
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Ensure that the page does not contain underlines unless they are hyperlinks. The visitor will be confused if you have headings with underlines that are not links.
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If you have used bolded text or italics, ensure that it is to highlight an important point or word as the user will notice these enhancements when scanning through the pages.
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It is generally more effective to use a numbered list when the order of entries is important; use an unnumbered list when the order is not important; limit the number in a single list to nine entries; and limit lists to two levels, primary and secondary.
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Do not use ‘Click here’ in your content. A hyperlink should be contextual and descriptive.
For more information on writing for the web and usability, visit Jakob Nielsen's Web site.
WordsRU editors are specialists in the editing and proofreading of Web site copy. With customers in countries around the world, including Spain, Australia, Canada, the United States of America, the United Kingdom, South Korea, Japan, China, Brazil, Singapore, Zimbabwe, France, Germany, Norway and many more, the online editorial service provided by WordsRU has an international reputation for top quality, convenience, quick turnaround and affordable prices.
WordsRU edits - you take the credit!
WordsRU Business Services:
WordsRU editing will ensure that your Web site copy is edited in a way that will attract the highest possible quality outcomes.
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